Nowadays, there are so many digital marketing tools that businesses use in order to expand their reach online. These include, but are not limited to:
- Email Marketing
- Search Engine Optimization
- Pay per Click Ads
- Web Design
- and more.
With so many tools at your disposal, it’s very easy to use them either poorly or incorrectly.
Remember that with with great marketing power comes great responsibility. Here is how some businesses are using their digital marketing irresponsibly and how to fix it.
Dead End Emails
Email marketing is an amazing tool.
It’s great for reaching out to potential leads or even informing returning clients about specials and updates. It’s no secret that these emails take some time. Marketers put in a lot of hard work, making sure that your customers are properly engaged and informed. The last thing you want is to see these emails rotting away at the bottom of the inbox.
Sadly, this is the case for a lot of email marketing campaigns. A crucial part of avoiding this to create enticing subject lines that attract attention without being too gimmicky. Keep it short, but informational, and incite curiosity in the hearts of your email leads.
Alternatively, let’s say that your emails are getting opened but aren’t eliciting the type of interaction you were looking for.
Well, another grave email mistake is a lack of call to action or ongoing engagement.
Some ways you can lead your customer to where you want them to go is through:
- Noticeable Links within the text copy to send them to your site
- Large Buttons to direct them to your landing page
- Visually Appealing Graphics to promote big time sales or events
Also, creating a proper email sequence is helpful as well. Sequences help to guide your customer towards making a certain purchase overtime. It’ll be less intimidating and you can ease your client into why they need your service with common logic and support.
Poor Quality Online Videos
With YouTube being the second largest search engine in the world, it comes as no surprise that businesses are looking to videos for marketing. This isn’t a bad thing.
Videos are a great informative tool and gives your customer a different type of medium to interact with outside of just your website or social media. What is a bad thing, however, is when these videos are inadequate and of poor quality.
Users of the internet are hard to please. They can easily snuff out a poorly made video and are quick to associate this with an equally poor product or service.
A relatively easy workaround for this is to create simple, but clean, animated video content that is both informative and professional. As another solution, you could always invest in proper video equipment such as tripods, stabilizers, HD cameras, and editing software.
PPC and SEO Are Not The Same
Let me explain.
PPC, or Pay Per Click Ads, is the act of purchasing the top spot of search engine results. It’s a quick and inexpensive way to generate search engine sales and makes it easier for to find your type of business.
SEO, or Search Engine Optimization, is a natural and organic process. Over time, good SEO will get your web page higher up on search engine results. This typically involves the use of keywords and being a reliable resource for users. More than anything, genuine SEO takes time and patience as opposed to strictly dollars and cents.
See the difference? PPC is not interchangeable for proper SEO and vice versa.
If you are using PPC ads, you should still be using the proper key words. It is better to start generating that long-term web growth now so that you may eventually reach the top page of Google or Bing. In the meantime, PPC is a fast and easy way to increase traffic. In the end, they complement each other very well, so implementing both is probably a good idea.
Getting the absolute most out of your digital marketing is a critical part of growing your business, especially in this technology-heavy age we live in.
With all these tools to pick and choose from, it is very easy to get overwhelmed. When used properly though, these tools will be a great addition to your marketing strategy. If you are looking for a digital marketing service that will expertly handle all of these tools for you, click here.
What Digital Marketing tools are you guilty of misusing? What’s something you do online to increase brand awareness for your company? Let us know down below!