Author: mgems

Google Adwords to Become Google Ads

Google Adwords to Become Google Ads – What You Need to know It’s like Google Adwords, but Better! On June 27, Google made the announcement that Google Adwords will be rebranded and reformatted as the new Google Ads, effective July 24. While an incredibly subtle change in name, the Google Ads update looks bright for marketers and business owners alike. One key thing to keep in mind is that this update WILL NOT affect any existing campaigns’ performance, navigation, or reporting. Instead, the Google Ads update will focus on connecting different  So what does that mean exactly? Let’s take a...

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B2B Marketing Strategies that REALLY Work

B2B Marketing Strategies that REALLY Work Don’t Talk at Them, Talk WITH Them Is there a secret to the B2B marketing sector? We wouldn’t call it a secret, but there is certainly a trend happening recently that is proven to work. The answer? Content Marketing. With B2B marketers allocating about 28% of their marketing budgets for native advertising, it indicates the value brands give to content. With the speed of the digital revolution, it can be difficult to keep track of emerging marketing trends. And the content marketing landscape has been nothing short of a runaway train. Content marketing...

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9 MUST DOs When it Comes to Branding

9 MUST DOs When It Comes to Branding For Every Brand in Every Industry The word “brand” is something we’ve heard so many times. Whether you are a business owner or a consumer, different elements come to mind when you think of a company’s brand. It could be their slogan, their visuals, or even their CEO. Today we’ll be discussing 9 necessities to making sure your brand is recognizable to your target audience. 1. A Mission Statement “We sell great products” is not a mission statement. A company’s mission statement should contain all of your business’ key beliefs, goals,...

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Testimonial Tuesday: Shreya Shenoy

About Shreya Shreya Shenoy joined the MGEMS team under Meera’s recommendation in July 2017. Coming into the company, she filled the role of executive assistant. Shreya proved to have excellent organizational and learning skills which helped her succeed in helping in different aspects of the company. Using her strengths, she was able to learn several useful tools such as Kudani, Google Analytics and GoDaddy. Shreya especially enjoyed Hootsuite, WordPress and a multitude of SEO tools. She was able to dabble in both social media marketing and digital marketing throughout her internship. However, Shreya grew to become adept in running...

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5 Reasons Why EDDM® Is Awesome

Every Door Direct Mail, or EDDM, is a saving grace for smaller businesses. EDDM is a USPS provided service that is capable of mailing postcards or brochures to physical addresses within a certain geographic area. In other words, it is the business owner’s go to solution for local marketing. With that in mind, here are 5 reasons why EDDM is a great marketing solution for your growing business. 1. IT’S CHEAP AND SIMPLE The price tag of any product or service is probably the biggest influence that determines whether or not someone is on board. As is especially the...

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