Month: June 2018

9 MUST DOs When it Comes to Branding

9 MUST DOs When It Comes to Branding For Every Brand in Every Industry The word “brand” is something we’ve heard so many times. Whether you are a business owner or a consumer, different elements come to mind when you think of a company’s brand. It could be their slogan, their visuals, or even their CEO. Today we’ll be discussing 9 necessities to making sure your brand is recognizable to your target audience. 1. A Mission Statement “We sell great products” is not a mission statement. A company’s mission statement should contain all of your business’ key beliefs, goals,...

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Testimonial Tuesday: Shreya Shenoy

About Shreya Shreya Shenoy joined the MGEMS team under Meera’s recommendation in July 2017. Coming into the company, she filled the role of executive assistant. Shreya proved to have excellent organizational and learning skills which helped her succeed in helping in different aspects of the company. Using her strengths, she was able to learn several useful tools such as Kudani, Google Analytics and GoDaddy. Shreya especially enjoyed Hootsuite, WordPress and a multitude of SEO tools. She was able to dabble in both social media marketing and digital marketing throughout her internship. However, Shreya grew to become adept in running...

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5 Reasons Why EDDM® Is Awesome

Every Door Direct Mail, or EDDM, is a saving grace for smaller businesses. EDDM is a USPS provided service that is capable of mailing postcards or brochures to physical addresses within a certain geographic area. In other words, it is the business owner’s go to solution for local marketing. With that in mind, here are 5 reasons why EDDM is a great marketing solution for your growing business. 1. IT’S CHEAP AND SIMPLE The price tag of any product or service is probably the biggest influence that determines whether or not someone is on board. As is especially the...

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5 SEO Myths You Need to Forget

5 SEO Myths You Need to Forget The SEO Game Has Changed Drastically Since It First Started Google is not the same entity it was in the mid 2000s. If you take a look at how often, and how many times Google updates its algorithms, you’d be surprised to see just how much the search platform has evolved into the business giant it is today. Because of Google’s power over today’s internet, marketers are scrambling to figure out how to navigate it – in comes SEO. As the concept of SEO, or Search Engine Optimization, has evolved, so too...

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Testimonial Tuesday: Meera Patel

About Meera Meera began working for MGEMS in March 2017.Although only a sophomore at Rutgers University, Meera Patel unexpectedly found herself leading a team of three people in the summer of 2017. Something she immediately noticed was that MGEMS is different from a typical workplace. She said that, “As an intern, you get to learn something important and useful every day through first-hand experiences.” The things she learned can easily be applicable to any company she would consider in the future. Furthermore, she learned numerous software tools such as FileZilla, GoDaddy, Camtasia, Google Analytics, and Facebook Business Manager, and...

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